We steered clear of cliches and conceptualized The Space Anthem - rendering the ‘Ishy Bilady’ using sounds from space. ‘The world’s first national anthem sung by space’ was a tribute to the country’s space program, a public space education initiative and a school outreach exercise that went viral on social media, garnering millions of impressions.

Campaign touchpoints included an educational microsite and mobile ringtones.

Key outcome: Ranked among the Top Ten National Day content by the Government

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