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Emirates Islamic

Emirati Credit Card specifically for UAE nationals

Client • 

Emirates Islamic

Category • 

Brand Campaign Strategy

Emirates Islamic has launched a new Emirati Credit Card specifically for UAE nationals. To celebrate the card's release, the bank partnered with us to produce a video featuring talented artist Mattar Bin Lahej. Directed by Nizar Sfair, the video highlights the art and creativity found in everyday life across the UAE, positioning the credit card as a symbol of Emirati pride and identity.

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