Emirati Credit Card specifically for UAE nationals
Emirates Islamic
Brand Campaign Strategy

Emirates Islamic has launched a new Emirati Credit Card specifically for UAE nationals. To celebrate the card's release, the bank partnered with us to produce a video featuring talented artist Mattar Bin Lahej. Directed by Nizar Sfair, the video highlights the art and creativity found in everyday life across the UAE, positioning the credit card as a symbol of Emirati pride and identity.